Dec 15

What if you could learn from the world's leading behavioral science practitioners?

I'm so excited to share news of a project that's been a long time in the works: Behavior Change Society - a training platform hosting courses produced by global experts in applied behavioural science.
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Like many things in my life, it all started with dog training. For some years, I have been doing courses online with an American dog training school whose teachers are all experts in their respective dog sports; think less puppy training and more like multiple US championships. I realised there was a parallel - like these highly specialized dog trainers, the demand for specialized behavioral science training is both huge and geographically fragmented.

The science of dog behavior change, like our field, has a lot of knowledge widely available in books, blog posts and videos - yet applying that knowledge requires experience and expertise.

I started working in applied behavioral science in 2012 when there were few Master's courses and not much else either unless you wanted to do a PhD. Today, there are dozens of Master's degrees available around the world, many introductory behavioural science courses and so many books that you will need a time machine to read them all. While books are a valuable resource for learning, they don't offer exercises to practice or opportunities to clarify your ideas.  

Behavior change is hard

Although there are lots of fundamental principles of human behavior, there are many flavors of behavioural science and one size does not fit all application domains.

We lean on science but there is an art to applying it that is based on experience and the ability to see the bigger picture - which theories and principles to apply where, when, and how. The problem is that most available courses on applied behavioural science are aimed at a broad audience which makes it difficult to apply the knowledge you learn effectively.

My learning journey has not stopped, and it never will. As a behavioral science practitioner, I need to make sure I keep up with the fast-moving science. I knew I wasn’t alone – this is a challenge we all share in the field, whatever our area or level of expertise. I realised we needed a place where we can find courses to help develop and hone our knowledge and skills - a place to learn from other behavioral science practitioners and share best practices, because when we learn together, the whole field evolves.

Introducing... the Behavior Change Society

After months of work, I'm excited to launch a solution to some of those challenges. Behavior Change Society is an online platform that offers advanced courses in different application domains of behavioral science taught by the world's top professionals.

Behavior Change Society allows experienced behavioral science practitioners to share their knowledge with a global audience like never before.

The training is focused on application domains which means that courses are designed to be directly relevant to your work and help you apply what you have learned. Instead of generalities or hypothetical cases, our goal is to help you practice with examples that are as close to your work as possible - and where possible, your own case. Online learning has its challenges so we use insights from instructional design to create engaging and effective learning experiences.

Ultimately, I wanted there to be a place where I could learn from my peers - to add flavors of behavioral science knowledge to my skillset, curated by people whose expertise I respect and trust. I couldn't find it, so I realised I needed to be the change I wanted to see in the world.

Together with the founding faculty, I am delighted to get started on our mission: to help as many people as possible wherever they are on their path from a beginner to experienced practitioner.

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